TBC joined as a partner for the 2nd time in Coca-Cola’s packaging return activity with Trash Lucky. The event was held on 26 June 2024, at Q Stadium, M Floor, EmQuartier.
The Coca-Cola x Trash Lucky The Recycle Me 2024 campaign has been organized by the Coca-Cola business group in Thailand for the 4th consecutive year, in collaboration with Trash Lucky, a provider of recycling drop-off points. The campaign has expanded its partnerships to include 13 organizations from retail, recycling, and prize sponsors, with total prize value exceeding 2 million baht. The campaign has also expanded its recycling drop-off points to over 80 locations, covering Bangkok, Nonthaburi, Pathum Thani, Phuket, and Songkhla. This year, the campaign is focusing more on targeting Gen Z, a group particularly interested in recycling. To encourage recycling behavior in a fun way, the campaign has partnered with various leading universities in Thailand.
As a leading beverage can producer in Thailand, TBC supports and promotes the recycling of aluminium cans to enable a Closed Loop Recycling system. This process allows used cans to be fully recycled without disassembly with world-class technology in Thailand’s aluminium can industry. Thailand is one of only four countries in Asia with a comprehensive aluminium can recycling process within the country. Currently, 88% of used aluminium cans are collected for recycling, and using recycled materials reduces the carbon footprint by 30 times compared to new materials.
This collaboration also supports Coca-Cola’s environmental and social responsibilities by delivering value through the collection of aluminium cans from the campaign, which are then recycled to produce new cans. Additionally, funds are donated to the Prostheses Foundation of H.R.H. the Princess Mother through the Recycle for Life project for individuals with limb disabilities. Last year, over 868 kilograms of aluminium materials were collected for the campaign.
The campaign runs for 6 months, from 1 July to 31 December 2024. For more information about the campaign and how to exchange points for rewards, visit https://trashlucky.com/recycleme/