TBC set up a booth at the WE CAN RUN | FUND FOR LEGS charity walk-run event as a major sponsor. The event aimed to raise funds for the Recycle for Life project benefiting the Prostheses Foundation. It took place on 30 March 2024 (Expo Day) and 31 March 2024 (Race Day) at Sanam Luang, Bangkok.
At the booth, visitors could participate in a quiz about aluminium cans and receive canned water when collecting their shirts and BIBs on Expo Day and for runners on Race Day. Additionally, there was a can crusher available for participants to crush their used beverage cans before they were sent for recycling to be made into new cans.
The goal of this event was to support the production of 100 prosthetic legs, valued at over 2,500,000 THB, for disadvantaged individuals, and to recycle 4,800,000 used aluminium cans. Runners could exchange 5 used aluminium cans for a shirt and BIB, which helped reduce greenhouse gas emissions by 570 tons of CO2 equivalent (from recycling cans instead of mining new materials). This initiative promoted exercise for health, encouraged donations to the Prostheses Foundation, fosters a recycling culture, and helped reduce greenhouse gas emissions towards Thailand’s net- zero target.
This event was made possible through the strong collaboration of network partners, including the Prostheses Foundation of H.R.H. the Princess Mother, the Pollution Control Department, the Thailand Greenhouse Gas Management Organization (Public Organization), Thai Beverage Public Co., Ltd., the TCP Group, ThaiNamthip Corporation Ltd., Haad Thip Public Co., Ltd., Thai Beverage Can Ltd., Thai Beverage Recycle Co., Ltd., and other partners like the 3R Foundation, Warrix Sport Public Co., Ltd., and Chabaa Bangkok Co., Ltd. This initiative exemplified producers’s responsibility to raise public awareness about post-consumer waste management.
Furthermore, this event was organized as a carbon-neutral event. Data on electricity use, food and drinks, transportation, signage, consumables, and waste were collected and assessed for greenhouse gas emissions, which total 47 tons of CO2 equivalent. The emissions were offset through voluntary carbon reduction projects according to Thailand’s standards, making this event carbon-neutral.