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On December 7, 2021, TBC partnered with Anglo Asia Group (Thailand) Co., Ltd., UACJ (Thailand) Co., Ltd., and Thai Beverage Recycling Co., Ltd., to sign an MOU for the “Transparency of Aluminium Can Closed-Loop Recycling” project. The ceremony, presided over by Ratchada Suriyakul Na Ayutthaya, Director-General of the Department of Environmental Quality Promotion, was held at Centara Grand Central Plaza Ladprao.

This MOU aims to support the establishment of a comprehensive recycling system for used aluminium cans in Thailand. It sets a precedent for turning used aluminium cans back into new aluminium drink cans (Can to Can), enhancing the efficiency of collection and separation to improve the quality of used aluminium cans. This project also aims to increase the recycling rate and the recycled content in producing new aluminium cans.

This project aligns with the MOU’s operational plan to promote recyclable drink packaging production. It adheres to the Extended Producer Responsibility (EPR) principle, where producers are accountable for the environmental impact of their packaging throughout its lifecycle, from design to distribution, return, collection, and reuse. It also supports Thailand’s development strategy for a Bio Economy Circular Economy Green Economy (BCG Model), an economic model for sustainable development.

Ratchada concluded by stating, “The Transparency of Aluminium Can Closed-Loop Recycling project is another key initiative by the Department of Environmental Quality Promotion. It aims to raise awareness about the value of our limited natural resources, encourage the use of reusable packaging, reintegrate resources into the recycling system, and collectively build a recycling society within a circular economy. This is in line with the policy of Warawut Silpa-archa, the Minister of Natural Resources and Environment, under the concept ‘Next Normal: Live wisely, restore the balance of nature.’”

On November 30, 2021, TBC signed an MOU for Sustainable Community Waste Management with the Thailand Institute of Packaging and Recycling Management for Sustainable Environment (TIPMSE), Nong Khae District, and Wihan Daeng District. The signing took place at a meeting room in Nong Khae, Saraburi, during an event to empower community waste management efforts.

This collaboration between government, private sectors, and local communities aims to enhance waste management practices and educate communities through lectures on waste and post-use packaging management. It also aims to promote the recycling of aluminium packaging materials into new raw materials. This effort highlights TBC’s significant role in driving the management of used aluminium packaging towards aligning with the Extended Producer Responsibility (EPR) principle.

Introducing the new childhood throwback pink milk beverage, now in a compact 150 ml aluminium can from TBC. This new size is designed for easy handling and caters to the health-conscious trend by offering small-sized packaging for concentrated vitamin drinks or various specialty shots.

The sweetly colored Kindee pink milk is the first customer for TBC’s 150 ml cans. It comes with a gentle taste that’s not too sweet, at an affordable price of just 12 baht. Now available in local stores everywhere, it pairs perfectly with Manora brand pink milk-flavored rice crisps.

Mr. Saroch Chayavivatkul, Managing Director of Thai Beverage Can Ltd., together with executives and Mr. Vichien Rungwattanakit, Senior Vice President of Packaging and Engineering Business at Berli Jucker Public Co. Ltd., participated in the inauguration ceremony of the Solar Rooftop on the TBC factory roof.

Reducing the use of polluting fossil fuels and increasing the use of clean energy are key goals in TBC’s commitment to product responsibility and sustainable environmental development, which TBC prioritizes and is determined to achieve in the long term.

Phase 1 of this Solar Rooftop project is expected to generate up to 1 MWh, roughly 1,498,500 kWh/year, and will increase to 2.7 MWh in Phase 2, starting at the end of 2022.

This initiative will also significantly reduce CO2 emissions by up to 688 tons per year.

On October 15, 2021, Thai Beverage Public Company Limited, led by Assistant Executive Director Tongjai Thanachanan, along with Saroch Chayavivatkul, Managing Director of Thai Beverage Can Ltd., and the team from Thailand Sustainability Expo 2021 (TSX) “Sufficiency, Sustainability, For the World”, donated Crystal canned drinking water worth 360,000 baht to support the activities of the Relief and Community Health Bureau (RHCB), the Thai Red Cross Society.

The donation was received by Lt. Gen. Amnat Barlee, M.D., Director of the RCHB, Wanlapa Suksirimatch, Head Nurse of the RHCB, Nattawadee Poonamphai, Head of the Operational Support Department, and Kaneungnich Chanthratin, Head of Disaster Preparedness Capacity Building, Disaster Relief Division, at the meeting room of the Thai Red Cross Disaster Operations Center.

For the first time, this event brings together the largest network of sustainability partners in Thailand and ASEAN in an online virtual expo format, organized by Thai Beverage Public Company Limited.

The expo features over 30 global social and environmental innovations, talks from more than 50 sustainability development experts, including sessions like Trash talk: “Recycle for Life”, led by Director Petchrada Ochayaphum from the Department of Environmental Quality Promotion, and Innovation Showcase: Can to Can Journey by Kitiya Santaveesuk, Head of Sustainability at Thai Beverage Can Ltd., and CEO Talk: Organizations Transform! For sustainable development of both the company and the planet by Saroch Chayavivatkul, Managing Director of Thai Beverage Can Limited. In addition, over 100 eco-friendly and socially responsible shops are participating, along with many games and prizes, all in one place.

Those interested can visit the virtual expo for a full 11 days from September 30 to October 10, 2021, at https://tsx2021.thailandsustainabilityexpo.com/

TBC will be hosting a booth in the Corporate Pavilion zone, with special prizes for visitors including the chance to win a Xiaomi Mi Air Purifier 3H and many more gifts.

With its ergonomic shape, lightweight, creatively designed, and able to cool quickly, the aluminium can perfectly seals between rids and bodies, preventing 100% of gas, moisture, and light penetration. Importantly, it’s 100% recyclable.

Aluminium cans are now seen as eco-friendly packaging, highlighting sustainability. Many brands have begun to communicate to consumers about the plastic waste issue and why aluminium cans are a sustainable packaging alternative.

The trend of canned drinking water has started in Thailand with the recent launch of “Crystal Can” by the well-known water brand, aiming to address sustainable packaging for environmental conservation and continuing the Crystal CARE concept for responsible business practices caring for society and the environment at every step.

The launch of “Crystal Can” marks its debut with 325 ml cans in the “Crystal x Yuree” collection, featuring 4 designs “Refreshing, Enjoyable, Happy, Super Fun,” representing Crystal in 4 different regions, designed by “Yuree Kensaku.” The collection is led by characters like the fierce Giant of Wat Jaeng, the cool Giant of Wat Pho, the smart Siberian Husky, the mischievous Little Cat, the foodie Panda, the loyal Red-crowned Crane, Gogi Chan the little mermaid with tempura batter, etc., who deliver freshness, cleanliness, and confidence that Crystal drinking water of the same quality standard is available in any region from all 15 factories nationwide.

“Crystal Can” kicks off with the Water in Can campaign in collaboration with 7-11. By ordering 6 packs of 600 ml or 1,500 ml Crystal water online from 7-11 between July 24 and September 23, 2021, customers will receive a complete set of 4 cans from the collection. 

This marks the beginning of Thailand’s move away from traditional packaging towards more environmentally friendly options, a trend that major brands are starting to embrace. In the future, Thai drinking water packaging will undoubtedly shift more towards eco-friendliness.

Thai Beverage Can Ltd. collaborated with Anglo Asia Group (Thailand) Ltd., UACJ (Thailand) Ltd., Chabaa Bangkok Ltd., and the Sustainable Resource Management Foundation (3R Foundation) to organize the Can to Can event on November 12-13, 2020.

These 4 organizations have come together to address the issue of sustainable waste management. They recognize the environmental challenges that have persisted from the past to the present and advocate for “aluminium can recycling” as a model for waste management. With government support for aluminium can recycling, it could significantly boost recycling efforts in Thailand, benefiting the environment, economy, and society in a sustainable way.